FCC Broadband Consumer Labels – A Complete Breakdown

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David

Monday, 19 May 2025

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Having trouble shopping for a new internet provider? Signing up for an internet plan and thinking you’ve found a great deal, only to be surprised when the first bill arrives.

Well, you are not the only one.

This happens because advertised plans often hide fees and important details in the fine print.

Recently, the Federal Communications Commission (FCC) has introduced broadband consumer labels to address this lack of transparency by directing providers to provide clear and accurate information on key aspects of broadband services, including introductory rates, data allowances, and broadband speeds.

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Good News: No more hidden fees and bill shocks. Compare providers using broadband labels to avoid hidden fees, avail discounts, and make smart choices about your internet needs.

What are Broadband Labels?

Broadband consumer labels are a new type of disclaimer that displays service-critical information about internet plans, including cost, speeds, and data allowances at the provider's point of sale platform.

Just like food nutrition labels, they reveal key facts about internet plans in a consistent format.

What Do Broadband Labels Provide

  • Base Monthly Service Charges
  • Additional and One-Time Charges
  • Government Taxes
  • Area-Specific Speeds & Latency
  • Links to Promotions & Discounts
  • Equipment Fees
  • Term Commitments
  • Network Management Practices

What Do Broadband Labels Promote

  • Consumer Rights
  • Transparency
  • Market Competition
  • Service Accountability
  • Truth in Billing
  • Regulatory Compliance
  • Consumer Accessibility
  • ISP Accountability

How Do Broadband Labels Help You?

Compare Internet Offerings

Compare Internet Offerings

Reduce Information Gap

Reduce Information Gap

Empower Consumer Choice

Empower Consumer Choice

Protects from Bill Shock

Protects from Bill Shock

Avoid Inaccurate Information

Avoid Inaccurate Information

Information Accessibility

Information Accessibility

Understanding Hidden Costs

Understanding Hidden Costs

Understanding Network Management Practices

Understanding Network Management Practices

Easy Provider Comparison

Easy Provider Comparison

Broadband Consumer Labels: A Brief Timeline of Events

2009

New America's Open Technology Institute (OTI) proposes Broadband Truth-in-Labeling disclosure.

2010

The FCC issues an Open Internet Order, containing the first voluntary “Transparency Rule” for broadband providers with no specific format or structure.

2015

Issued the Second Internet Order that standardized voluntary disclosures for full monthly service charges, performance metric data, and potential network practices.

2021

Congress introduces the Broadband Consumer Transparency Act of 2021, incentivizing widespread adoption of broadband labels.

2024

As of April 10, 2024, FCC order, major ISPs with over 100,000 subscribers were mandated to display the labels, and smaller ISPs with 100,000 or fewer are required to display them by 10th October.

Understanding Broadband Facts – Complete Breakdown

Understanding broadband labels can be fairly confusing and many people might not even pay attention to the fine details.

But trust us when we tell you - You should!

Instead of changing providers every six weeks, use these facts and information to find the best internet in your area once and for all.

We have simplified each section of the broadband consumer labels to make them more understandable and easily digestible. This will not only help you understand key information but also help you save on your internet bills.

Here is a simplified breakdown of Altafiber Facts:

Broadband Facts

altafiber

Fioptics 400/400 Mbps

Fixed Broadband Consumer Disclosure

Monthly Price

$39.99 1

This monthly price is an introductory rate and it applies to a minimum of 12 months. Following the promo period, monthly price will increase by $15, up to a rate card price. This monthly price does not require a contract. 2

1. Introductory price without auto pay and paperless as well as other seasonal and bundling discounts.
2. Proximity disclaimer highlighting introductory tenure and pricing change with other key information (varies by brand).

Additional Charges & Terms 3

Provider Monthly Fees 4
 
Gateway Fee

N/A

One-time Fees at the Time of Purchase
 
Activation Fee

$39.99

Early Termination Fee

$0.00

Government Taxes 5

Varies by location

3. Additional fees that include modem and router monthly rental or one-time purchase charges.
4. This section covers a one-time connection and professional installation fee. If you opt for a self-installation kit, there may be an additional one-time shipping and handling fee, typically ranging from $15 to $30, depending on your location.
5. Broadband labels also transparently mention late payment surcharges and government taxes that vary by location. The taxes are reasonable for an internet plan but much higher for other bundled services such as an “Internet + TV” plan that may incur Broadcast TV and Region Sports taxes.

Discounts & Bundles 6

Click here for available pricing for Broadband Internet bundled with other services.

Speeds Provided with Plan 7

Typical Download Speed

414.22 Mbps

Typical Upload Speed

427.48 Mbps

Typical Latency

10.65 Milliseconds

Data Included with Monthly Price 8

Unlimited GB

Charges for Additional Data Usage

$0/GB

Network Management 9
Privacy

6. The links lets you visit ongoing billing and pricing discounts in your area.
7. This section provides the actual download, upload, and latency figures in your area backed by provider testing data.
8. "Unlimited Internet" is only valid if specified on the broadband nutrition label. If your plan includes a data limit, you'll be charged overage fees for any additional data usage, which will be clearly outlined in this section.
9. This section offers several helpful links covering the provider’s network management policy (e.g., whether speeds slow during peak times or after exhausting your monthly data), privacy policy (how your data is protected, stored, and shared), and the provider’s contact us page (giving you easy access to multiple customer support channels, including email, chat, IVR, and live agents).

Customer Support

Learn more about the terms used in this label by visiting the Federal Communications Commission's Consumer Resource Center. 10

Unique Plan Identifier: F0012486437K6RV9CDXTH3IAFR

10. The last section provides helpful consumer-specific information on broadband labels and provides guidance on how to file a complaint against your provider with the FCC.

Other Key Terminologies That May Come up on Broadband Labels

Pass Through Fees

Government program fees that providers may or may not pass to the consumer.

Early Termination Fee

Contract termination fees that the provider may charge the consumer the contract’s expiry.

Blocking

Intentionally stopping certain content from crossing its network or stopping content from being downloaded.

Throttling

Intentionally slowing network speeds for certain content or subscription levels.

Paid Prioritization

Faster download and upload speeds for certain content whether the prioritization is linked to a higher-cost subscription or a deal with content providers.

WiFi Extender

Extends WiFi range and helps eliminate dead zones.

Battery Backup

A power bank for the WiFi router.

How to Access Broadband Consumer Labels?

Accessing consumer broadband labels is quite easy as it is now mandatory for all providers to prominently display broadband facts near their “point of sale” platforms.

Some brands reveal them right next to their packages and plans but most brands might ask for your zip code and street address to provide area-specific information, which will look like this:

shop the best deals from spectrum

Broadband Labels by Connection Type

Keep in mind that broadband consumer labels will vary slightly depending on whether you are dealing with broadband, mobile, or satellite providers.

Each type of label will highlight unique features and costs specific to that connection type. For instance, satellite internet will have an extensive list of equipment-related additional charges and terms.

Here are the key differences:

Broadband

Broadband Facts

Fidium

2 Gigs

Fixed Broadband Consumer Disclosure

Monthly Price

$125.00*

This monthly price is not an introductory rate. This monthly price does not require a contract.
*Price does not include discounts, including AutoPay and paperless billing discounts.

Additional Charges & Terms

Provider Monthly Charges & Fees
 
WiFi gateway (optional):

$10.00

WiFi gateway waiver (if applicable):

-$10.00

One-Time Fees (at time of purchase)
 
Professional installation:

$199.00

Professional installation waiver (if applicable):

-$199.00

Early Termination Fee

None

Government Taxes

Varies by location.

In some New Hampshire communities, a Fiber Infrastructure Build Recovery Fee applies to internet service as a result of the public-private partnership agreement.

Discounts & Bundles

Find more information on available offers and discounts here.

Speeds Provided with Plan

Typical Download Speed

Up to 2000 Mbps

Typical Upload Speed

Up to 2000 Mbps

Typical Latency

Less than 8 ms

Data Included with Monthly Price

No data cap

Network Management Policy
Privacy Policy

Customer Support

Learn more about the terms used on this label by visiting the Federal Communications Commission’s Consumer Resource Center at fcc.gov/consumer
 

Unique Plan Identifier: F0007494776XFR002GBS000001

Mobile

Broadband Facts

AT&T

AT&T Unlimited Premium (R) PL - 1 Line

Mobile Broadband Consumer Disclosure

Monthly Price Per Phone Line

$95.99*

This Monthly Price is not an introductory rate.
This Monthly Price does not require a contract.
*Price does not include discounts.

Additional Charges & Terms

Fees are listed on a per-line basis

Provider Monthly Fees
 
Administrative & Regulatory Cost Recovery Fee:

$3.49

Federal Universal Service Charge:

$0.73

One-time Fees at the Time of Purchase
 
Activation Fee:

$35.00

Late Payment Fee:

$8.00

Early Termination Fee

$0.00

Government Taxes

Varies by Location

Discounts & Bundles

Visit att.com/mobilitydiscounts for available billing discounts and pricing options for broadband service bundled with other services.

Speeds Provided with Plan

Typical Download Speed

167-474 Mbps (5G+)
53-304 Mbps (5G)
12-78 Mbps (4G LTE)

Typical Upload Speed

6-33 Mbps (5G+)
3-22 Mbps (5G)
1-12 Mbps (4G LTE)

Typical Latency

23-39 ms (5G+)
26-45 ms (5G)
29-52 ms (4G LTE)

Data Included with Monthly Price

Unlimited

Network Management
Privacy

Customer Support

Learn more about the terms used on this label by visiting the Federal Communications Commission's Consumer Resource Center.
 

Unique Plan Identifier: M0005937974635103422347455

Satellite

Broadband Facts

Viasat

Viasat Unleashed

Fixed Broadband Consumer Disclosure

Monthly Service Fee

$99.99/month

This Monthly Service Fee is not an introductory rate.

Contract Term

Month-to-month

Contract Terms and Conditions

Additional Charges & Terms

Monthly Fees
 
Government Taxes:

Varies by Location

Administrative Cost Recovery Fee:

$1.23

Monthly Lease Fee (if applicable):

$15/month

One-time Fees
 
Lifetime Lease Fee (if applicable):

$250

Early Termination Fee:

None

Installation Fee:

$0, $50, $100, $150, $300, or $500

Speeds Provided with Plan

Typical download speeds:

23 Mbps

Typical upload speeds:

8 Mbps

Typical latency:

656 ms

Data Included with Monthly Price

Unlimited

If your data usage is trending to exceed the "typical usage" of a residential user on our network, you may have reduced priority during times of network congestion resulting in slower speeds. Typical usage currently means usage trending to not exceed 850 GBs in any 30-day period. The typical usage amount will vary based on network demands. Please visit www.viasat.com/legal for more details.

Charges for Additional Data Usage

None

Network Management Policy
Privacy Policy

Customer Support

Learn more about the terms used on this label by visiting the Federal Communications Commission's Consumer Resource Center.
 

Unique Plan Identifier: F0004963088FVNNPQCS4CMIWWP

Bundle Deals Broadband Labels

Right now, the FCC's broadband labels don't include details about bundle deals, like double-play or triple-play packages that offer extra phone lines or streaming services.

This means customers have to look at the point-of-sale info to understand all the charges and details, making the process of choosing and comparing these packages hard and confusing.

To fix this, we recommend that the FCC either create a separate label for bundle deals or simply include bundle deal information in the new and updated version of broadband labels in the coming years. This would help customers make better choices by having all the information in one easy-to-find place.

Recommendations for FCC

Broadband consumer labels are a welcome improvement for internet users who often find themselves confused by complicated service options. They offer much-needed transparency, clarity, and direction, helping users select the best provider plan for their connectivity needs.

As a consumer-first brand dedicated to advocating for consumer rights, promoting ease of access, and ensuring transparency, we believe that the following improvements would further enhance the effectiveness of these labels:

The FCC could make the labels even more accessible by:

Standardizing Broadband Labels for Bundle Deals: The FCC needs to come up with a new format that accommodates bundle deals, which are even more confusing than broadband offers.

Improving Accessibility: Directing ISPs to include the labels on monthly customer bills.

Simplify Language: Use plain language and avoid technical jargon to make the information more accessible to all consumers.

Offering Educational Resources: Including links explaining all technical terms within the label.

Enhancing Clarity: Further breaking down disclosures for more clarity around costs and discounts.

Standardizing Format: Following a more universal and standardized format for all brands and connection types.

Incorporate Consumer Feedback: Regularly update labels based on consumer feedback and evolving needs to ensure they remain relevant and useful.

Do you find broadband labels helpful?

Frequently Asked Questions

In simple words, broadband consumer or nutrition labels are transparency measures by the FCC that protect consumer rights and access to internet service-critical information.

Their primary purpose is to improve the internet shopping experience of the consumer.

The shopping prices that you see on the website include multiple seasonal and annual discounts, including paperless billing and assistance programs.

Broadband labels mention a fixed base price of a plan that does not account for these discounts.

Most providers with more than 100’000 subscribers have displayed broadband consumer labels on their websites. However, providers with fewer subscribers have until October 10, 2024, to comply with the general order.

Please note that the FCC guidelines only apply to official points of sale. You might see broadband labels on third-party and affiliate websites that operate as authorized sellers and resellers.

Broadband labels are a mandatory requirement by the FCC, if a provider fails to display labels or posts incorrect information, consumers can file a complaint with the FCC Consumer Complaint Center.

Comparing provider plans and pricing before signing up is one of the best ways to save money and avoid overbilling on internet services. One of the best ways to do it is to compare provider broadband labels that highlight all service-critical information, including introductory rates, data allowances, and broadband speeds.

The advertised plans you see on the provider's website often hide hidden fees, service charges, and other important details in the fine print.

Likewise, ongoing promotions are typically limited to a specific time, after which fees may revert to their original rates. This means that the initial low price might not be what you end up paying in the long run.

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