You probably know Comcast and Xfinity as service providers but you might be wondering, why two different names for one company?
The main objective of this article is to make customers aware of what Xfinity is and how it is different from Comcast.
Xfinity and Comcast are two companies working under the same roof. Xfinity is a brand that was launched by Comcast back in 2010. Xfinity was originally designed to eliminate the confusion that was formed as a result of Comcast’s shenanigans concerning its expansion to various other services. However, considering the fact that you are reading this article at the moment, the company certainly did not do well in clearing the confusion from the minds of the consumers. Many customers frequently ask the difference between the two brands and therefore, it is important to state the how exactly the two entities differ from one another.
What is Comcast?
Comcast came into existence in the middle of 1960s and is operating successfully in the service sector ever since. The company is well-known for providing internet and cable services to millions of people across the United States and is growing its operations even more in order to reach the remote areas of the country. Comcast has over 40% of the broadband market in the United States and these statistics illustrate the fact that people find the services of the company to be satisfactory and are loyal to the brand. Comcast, today, is a global media and technology corporation with two primary businesses including cable and internet.
What is Xfinity?
In the year 2010, Comcast was merging with NBC and since it was primarily known for providing internet and TV service, the upper management thought that it was best to launch a new brand in order to avoid the confusion of offering multiple services under the same name and therefore, Xfinity was formed.
Xfinity is a brand that is running under Comcast (Parent Company) and it is widely known for offering internet and TV services to the people of the United States. Services offered by Comcast were rebranded to Xfinity, for example; Comcast internet is now known as Xfinity Internet, Comcast TV is now Xfinity TV etc. There are some services that are still offered under Comcast’s name but the majority of the services are rebranded and are now available under the brand name Xfinity.
Was it beneficial for the company as a whole?
Not really. The rebranding strategy did not work as well as the company anticipated. Unfortunately, people are still confused as to what services are offered by Xfinity and what the difference is between the two entities. Although it has been 8 years since the merger and all the rebranding, people are still not sure why Comcast introduced a second brand in order to offer the services to its customers. Moreover, some people thought that Comcast did all the rebranding in order to enter the service sector with a new name because its old image was quite negative and people perceived it to be a company that provides poor internet service. In addition to this, Comcast’s bad customer service was considered to of low quality which made the organization lose a lot of customers and to launch the services with a fresh perspective the company needed a new name. However, these are just some opinions of the people because such claims were never officially verified by Comcast and the company clearly stated the fact that it has improved its services and is now ready to deliver premium quality services to the customers.
Despite its low ranking, Xfinity has higher scores than its competitors in the market which shows that the company has indeed improved its services and the customers are quite satisfied with the speed of the internet and the quality of the channels offered by the service provider. In addition to this, Xfinity has also improved its customer service in order to facilitate the customers when they come across any service related problems.
What are the services offered by Xfinity?
Xfinity offers three primary services including internet, cable TV, and phone service. In addition to this, the company offers various bundle deals to its customers so that they can benefit from multiple services offered by the same provider with amazing discounts. Bundle deals are considered to be the best value for your money and Xfinity knows this very well and therefore, the customers who avail the bundle packages pay one smaller internet bill per month rather than paying several larger bills.
Xfinity TV Service
Xfinity offers an astounding cable TV service with an option of 260 channels and that too in HD quality. With Xfinity cable TV, you will have access to sports channels, movie channels like HBO and other entertaining channels that you can watch with your family. Moreover, Xfinity allows you to get access to on-demand channels, an option designed for people who love watching television. Xfinity has a huge library that is full movies so that you never go out of options to watch a movie of your choice. One of the most availed packages of the company is Xfinity Digital Preferred deal that offers 220 HD channels for its subscribers.
Xfinity Internet Service
Xfinity has a strong customer base which illustrates the fact that it offers a high-speed internet service with a reliable connection. Xfinity offers various internet speeds ranging from 10 Mbps to 1 Gig and in some areas, the company offers internet speed of up to 2 Gig which is quite amazing. Of all the speeds offered by the company, the 100 Mbps package is mostly preferred by the customers as the service is widely available and is consistently fast without any interruptions.
It is better for you to avail the bundle deal packages because standalone services can be a bit expensive. The Preferred XF Double Play deal offered by Xfinity is one of the most sold packages of the company as customers get 220 channels in HD with a high-speed internet connection. Furthermore, you can get amazing discounts with Xfinity wifi promo code that would be given to you by the company once you avail the services.
To sum it up, Xfinity is a brand owned by Comcast and under this brand, services like internet and cable TV are offered to the customers. Comcast is the parent company that runs Xfinity by delivering reliable services to its customers at economical rates.