The overall viewership of traditional TV is somewhat said to be declining as people tend to cut the cord and go for the economical online streaming services which include Netflix and Hulu as an alternative. Satellite and Cable service providing companies every so often offer internet, TV, and phone services as bundles in a single deal at a (noticeable) reduced price.
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For a lot of the consumers, the price they may have to pay for the standalone internet service is not considerably less than what they would pay for all the three services separately. Thus, the apparent value could seem alluring. One after the other, the cable service providing companies are equipped to stretching higher overall monthly charges by stirring in those “extra” charges on your bill gradually but firmly.
Interestingly, around 70 percent of subscribers of pay-TV also state they are paying in large amounts for their respective subscriptions. This connects the indicator with the rise of economically priced “skinny bundles” and all the available broadband options, and the two primary reasons for having conventional TV, live streaming service on TV, and the value of internet bundles which seems not as much substantial. Some additional reasons for holding on to the pay-TV comprise DVR, and for the somewhat expected reason that masses “have had it (cable TV services) for ages and now they don’t want to switch.”
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As newer generations of TV viewership become adults and move out of their parents' home, numerous have switched to a “never buying cord” way of life, where belongings like cable service subscriptions simply don't sit well with their monthly expense budget. At that point, online streaming services such as Hulu, Sling, and Netflix, come into action and appear more feasible – it seems in the cards that cable service subscriptions may carry on reducing in the coming years.
A good majority of the consumers can avail on average 70% of their entertainment needs by subscribing to 2 or 3 online streaming services – which comes at a fraction of the price of cable TV service. But then again, the fact of the matter is, there still are millions of subscribers out there that love traditional cable TV, and countless subscribers who just state they do not intend to cancel their cable TV services ever and are pretty content in their traditions. It looks as if it's more common for males to stay connected to the cable service in order to get easy access to their dearly loved live sports, whereas women favor cable service subscriptions for getting a wider collection of TV show choices.
Convenience certainly was a common choice amongst both genders, and it's difficult to disagree with the point that having all choices on your TV screen at one place with cable service is yet another major benefit, despite the cost.
Live sports are hard to replace with online streaming services as the broadcast TV has tight grasps on agreements with the majority of sports leagues. On the other hand, as the digital streaming service(s) continues to develop a bigger viewership, it will not come with a surprise that leagues such as the MLB, NBA, and NFL will certainly keep an eye on the eyeballs. As soon as the online streaming services are equipped to manage the live broadcasts of prominent sports, there's no reservation that the marketing dollars will begin to exponentially rise.
As per the CNBC reports, about 66% of Americans still have Cable or Satellite TV services which makes the amount higher than that of the cord-cutters, even with the ones that prefer Cable or Satellite service only and without streaming still makes a fairly greater amount than the cord-cutters.
The bottom line is,
Due to various sorts of reasons, some users still pay for cable or satellite TV service and some will always pay because they do not want to part with the content that they must have to surrender if they canceled their Cable service subscription. Some for the reason that they see that “streaming” at all times indicates the content is of compressed quality, and will always result in compact picture quality and low-quality audio if compared with the Cable TV.
